## The Problem
Thornton & Associates, a solo personal injury practice, operated with a standard inquiry form and manual triage. The firm received 40-60 leads monthly, but the attorney spent 6+ hours each week on intake calls for cases that ultimately weren't viable. Leads sat in the queue for 24-48 hours before any qualification attempt—well past the window when competitors could capture the prospect.
## The Solution
The firm deployed PI Case Qualifier to replace the static inquiry form with conditional intake logic. The intake form now qualifies lead eligibility based on statute of limitations, jurisdiction, injury type, and liable-party insurance status in real-time. Viable cases immediately trigger a consultation booking link; non-qualifying leads receive a polite decline with a referral resource—all within minutes of submission.
## Implementation
Integration required connecting the intake form to the firm's existing scheduling system via webhook. The conditional logic was configured using the firm's case acceptance criteria, translated into structured survey branches. Total setup time: under 3 hours.
## The Outcome
Lead-to-consult conversion improved from 22% to 61% within 60 days. Monthly revenue recovered (previously lost to intake delays): approximately $8,400. Attorney time spent on intake screening dropped from 6 hours/week to under 45 minutes. The firm now operates with a structured, auditable intake process meeting the speed expectations of PI leads.